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Let me discuss some of the interesting web designing tips.
Follow Mobile-First Approach
As per latest statistics, more than 60 percent of the people browse the internet using mobile gadgets. Thus, there is nothing weird in adapting mobile-friendly approach. The first and foremost thing is that the web designers use the responsive template. This is a new age website designing technology in which the designers create mobile friendly responsive websites. These websites have the ability to get adapted to the size of the screen. This feature provides flexibility to the mobile users to get amazing browsing experience to them. Another thing is that responsive templates also get higher priority in the web promotion. As per the latest Google algorithm, the responsive websites get priority in the searches over the normal websites.
The designing trends in the web industry have changed drastically. Gone of the days, when you can put any banner on the home or inner pages. Nowadays, it is mandatory to put attractive as well as informative banners. Nowadays, engaging banners are required. These should have the ability to convey the message to the visitors.
The designers should strive for the functionality. It is necessary that you should provide easy navigation so that visitors can easily move from one place to another. The user-friendly navigation is very important so that visitors can easily navigate from one web page to another. It is utmost mandatory because if visitors find any difficulty then they will certainly move to some other website. In this way, you will lose your potential client.
Clear Call To Action
The clear call for action is very important as it helps in enhancing conversion rate. The call for action can be provided in the form of the enquiry form, add to cart button, etc. Let us take an example of an e-commerce website. In this, when the visitor comes to your website and finds something interesting, then the designer should provide him the option to place the order.
Last but not the least is the content. The content is basically the king and it is necessary to put the relevant content on each web page so that the visitors get complete information about the product or service. This helps in building trust among the visitors.
It has to be determined whether the selected company will be able to rock your website or not. This is a major point of concern. It has to be seen that whether the company will be able to meet your requirements or not. It is same like the production of a music album. Inspite of good lyrics, and tune, it is up to the music director, who sets the skeleton of music and prepares the entire track based, on which the recording happens and a song is recorded.
The work is innovative and needs enormous skills to reach to the success point. Each piece of work is creative and needs new thinking and creativity. There are some common points that a good and professional web development company possess in order to achieve success.
Although, the contents of the website matters a lot to the viewers as they give information about the business, yet the design of the website is of paramount importance. The designing plays a significant role in defining the presence of the business on the web and adds to the excellence. The right web design company must have the right skill sets to give a remarkable touch to the designing of the website.
The first thing is an innovative and creative approach. Uniqueness is essential in work and copyright issue is not appreciated. Irrespective of the nature of a company, its work must be innovative and impressive to draw the attention of customers. The second thing is that the chosen web design company must be SEO friendly. This important factor governs the success rate of the website. Improving the visibility of the website matters a lot and the SEO team works on it to improve its online visibility.
The navigability and the cost effectiveness of the website also matters a lot. These parameters are also to be taken into account while selecting a web development company. Some companies are good in their service, but their budget is too high. Choosing an economic company that offers web-designing features at a reasonable price is the need of the hour.
Don’t you think so? Nowadays, if you want to introduce your business to someone then you need a stunning and professional website, which helps to make a good impression of your company. And also, give you an opportunity to grow your business worldwide. Following are some reasons which help you to know that a website is more important than your business card.
Better marketing: Your business card is small and contains only limited information and sometimes it may misplace. But your website doesn’t face any of these problems because it’s not only having your company profile but all the important information which is necessary to attract the customer or advertise your business. So on the off-chance; you want to promote your business than having a website is more important than the business card.
Accelerate business growth: As above, your business card contains less information so it fails to increase the number of customers or you can only able to promote your business to the limited places. But if you have your own website then it will give you an opportunity to promote your business in the globalised market, which in result helps to touch the new heights of the business.
No boundaries: Another reason to go to a website is that it has no boundaries. Your business card can only distribute or limited till your local distributors which sometimes fails to make your position among your competitors. But your website will give this opportunity to you. It has no boundaries and can attract customers from the domestic as well as international market.
Feedback: Your business card will not help you to make a good customer relation, but a website gives you a chance to get instant feedback from your clients. Your customers can easily send their suggestions on your website feedback box, which helps you to know the taste of the customer.
So, what are you thinking for? Your business needs more, deserves more. So don’t think much your company website will give you all that you pay for. It not only helps to accelerate your business but also increase your goodwill between your customers and competitors as well.
Should you consider search engine optimization before or after the launch of your website? Website optimization is a crucial part of website designing process. If you entirely focus on the aesthetic aspects and user experience while designing your new website, it could have serious consequences on the digital success of your brand.
Think of it this way, if you’re spending thousands of dollars for getting your website beautifully designed by a web design agency, would you like to spend more money and extra time to alter the site design in order to suit your optimization and business needs? Probably that’s not a good idea! SEO is an ongoing activity and you must incorporate optimization techniques during the web design process to build a more effective website. Here are five dimensions to keep in mind when designing a SEO friendly website.
#1. Choose discoverable but unique domain name
A good SEO strategy and linguistic design practice start with choosing a domain name for your website that is easy to remember, think about, search for and navigate on the web. Your domain name will affect your search engine ranking. Follow four golden rules while selecting a brand domain name – short, easy to type, unique and keyword-based. It is a good practice to include keyword but not multiple keywords in your domain name. A recent study has revealed that the co-relation between domain name and keyword is fairly high. An exact keyword match in domain name has greater chances of ranking high in search engines. Buy a domain name that helps you create a success story.
#2. User-friendly link structures
What does, in your opinion, makes a website ‘crawlable’? A crawlable website has a high number of quality links that can be easily discovered by search engine spiders. Creating search engine-friendly link structures is deemed important while designing a website. If your website lacks proper link structure, search engines will not yield appropriate results, and you don’t want this to happen with your website. If you’re targeting certain keywords, do make sure your internal links have those keywords in the anchor text and place them at the top in the HTML.
#3. SEO optimized content
Web metrics utilized by search engines give a high value to the quality of content in a website. The content present throughout your website is always under the radar of search engines. A website cannot be deployed with blank web pages. Your website must have quality content before it is made live on the Internet. Make sure the content you provide to the designer for placing on the website is visible and indexable to the search crawlers. Prepare text based on important keywords (but don’t do keyword stuffing) before uploading on the website. The image or video description, page titles and meta descriptions should be optimized to make it easier for your website to rank well in search results.
#4. Responsive web design
Well, who doesn’t know about responsive web design – a term that exploded in the digital forefront in the early 2012. In simple terms, responsive web design (RWD) means your webpages will reformat themselves depending on different screen sizes they are being displayed on. Ask your web design agency to develop a responsive website for your business if you want to succeed in SERPs. But what’s the SEO benefit of responsive web design? From an SEO perspective, a responsive design is a better option because it becomes easier for Google or other search engines to crawl and index website content. Responsive websites have lower bounce rate as compared to those websites that are not responsive. With RWD you only need to focus your SEO on one single site.
#5. Integrate social media into website
A great SEO friendly website must include social media as it directly affects your SEO efforts. Search engines are much interested in the social recognition of your business. Integration of social channels into your website improves search ranking and conveys that your website is credible. When social media is integrated properly into your website, the SEO-social media synergism can drive more traffic to your website and capture more leads.
1. Strategy and Planning
Firstly, it is imperative to list down the specific expectations from the revamped site. Then, accordingly, a plan needs to be prepared, to ensure that the final output would meet these expectations. Some of the common goals of a revamp may include, reducing the bounce rate, improving conversion rates, providing more information, making the interface visually more attractive, and improving usability & SEO optimization.
2. Reviewing the Current Site
Redesigning does not always mean stripping down the entire website and starting totally afresh. There may be things on the current portal that do not require changing. Making a list of what can stay and what necessarily needs to be removed or altered may prove to be helpful in the procedure. It is also necessary to ask a few questions and make evaluations. For instance, does the look and feel of the website need to be completely new? If it’s not absolutely necessary, it is advisable to keep the design somewhat similar to the old one, because the branding of the company can take a major hit with a completely new design. Also, repeat visitors can be affected adversely. Some other areas of evaluation include style, structure, traffic sources, layout, comparison with competitor websites, and more.
3. SEO Analysis
Probably the greatest area of concern while redesigning a website is its SEO performance. It can safely be said that search engines are the primary source of visitors for almost all websites. A major worry, while revamping, is to ensure that the SEO ranking is not affected negatively. A number of on-page and off-page factors are responsible for SEO rankings. For on-page factors, one needs to follow a simple parameter. If the site is doing good, keeping its current structure and coding will be wise. If it isn’t doing well, then shaking things up a bit is necessary. Off-page factors such as the URL structure need to be evaluated carefully and should be kept unchanged, if it’s not absolutely required. One needs to bear in mind that the URL should be SEO-friendly.
Surely, a total website redesigning can be overwhelming, to say the least. However, with a proper plan and strategy, it can definitely produce astonishing results for the organization. It is always advisable to hire a proficient web designing company, having an extensive experience and rich technical knowledge in this domain.